Although... design is a vessel for advertising. Hmm... I guess it's the fact that design can just be beautiful while advertising is always just that...an advertisement for a product. What do you think?
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Tunnel Vision5 years ago
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everyone should make one of these! makes things easier during holiday time!
i think beauty and "pretty" are very different.
ReplyDeleteIt's not so much about individual designs but the idea of design as a whole. think the word design. what comes to mind first?
think the word advertising, what comes to mind first?
In my opinion, talking with advertising majors and graphic design majors, their words on their chosen profession are very different. In the beginning, young graphic designers and advertising majors say the same thing "it's exciting how we have the power to change people's minds about things and control what products they want and what products are cool etc etc"
as time progresses, there is a divide as more and more mentors make it clear that the previous statement is an idolized and blown up version of what we do said by kids that don't really know yet.
When I talk with designers (albeit still young but we're all growing together), there seems to be more love for making things aesthetic and powerful. Beauty does not mean "pretty" and is not to be considered in the same lines of thinking as if a person is pretty or not. I dunno, my feelings on the subject come from talking with other people about how what they do makes them feel and what they try to accomplish. Beauty is in the eye of the beholder yes but the idea of creating beauty is in every designers mind.
Advertising seems to focus more on wit and strength. And ad doesn't have to be beautiful to be powerful and genius. show me design that is powerful and genius but doesn't fit in the realm of beauty?
don't compare design to language or art or literature. treat it as it's own entity. and don't focus on definitions. (yes design is a language but not one that has nouns, verbs and conjugations. it's a language just like touch is a language. just like facial expressions are a language it's subtle and can't be described. it's essence is intangible and fleeting. it stands alone and while yes you can draw a parallel from a smile to someone being happy but that connection is very simple and inaccurate. a smile can mean things it would take a novel to describe. )
ReplyDeletefocus on design and how you feel about it. that's all the question asks. For example, design can be a grid inside a book. Books are usually purchased for their content, not for the way their insides look. So, is this design honest in making the book look beautiful or is it deception that hopes that even though the book may suck, at least it looks "cool" enough to purchase? That's really the argument.
Now, since you are so set on the other side of the argument, give me an example of advertising that isn't trying to get something out of you. It's impossible. It defies it's own... definition?
yes but what statement isn't an oversimplification?
ReplyDeletesaying a shirt is green is an oversimplification as well but it's not false. it may be green or deep forest green with a touch of turquoise.
i do agree that design is never neutral. bc even neutral design has a purpose--to be neutral. I guess I still see design as the white knight of the commercial world and advertising it's shrouded frenemy.
(and i must say though, i have never thought about what race to portray in my designs..lol)