The World Wide Fund for Nature, formally the World Wildlife Fund (but still WWF) is the world's largest independent conservation organization. And unlike many organizations of this type, they've opted not to go with the heartbreaking images of suffering animals that make many people turn away instead of act. ( I love animals but when that Sarah McLachlan song comes on and images of suffering, shaking dogs are juxtaposed in I often find myself needing to go do something in a different room for the next 30 seconds) The intention is good but the execution is not.
WWF chose a great and simple image for their logo, the panda. Even if you know nothing about the animal world, it's safe to say that the panda is one the most well known species to be endangered of extinction. Especially due to the fact that they have major issues mating and reproducing in captivity so when it actually does happen, celebrations and media frenzies follow. The fact that it's a cute image also helps in this genre.
Anyway, here are some of the ads put out by WWF in the past that I think are extremely well done. They get a very strong point across while not making the viewer uncomfortable--just aware. (click on them to view the bigger version)
This last one is my favorite. The compilation of three meanings made by one image is truly beautiful and well executed.
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